Amelia Johnson Contemporary (AJC) aimed to revamp their website which has been built for over 5 years. A modern designed website with better user experience, more user friendly CMS and being mobile friendly could greatly improve the work of showcasing their artists’ work and promote events held by the AJC.
The primary goal of this project is to design a website which can reflect the brand image of the gallery with a modern, contemporary look-and-feel. In addition, there were several issues that needed to be tackled:
- let the artwork to stand out more - improve user experience, easier search and discovery of new artist and artworks - clearer call to action (CTA) - improve integrate brand colour and magenta throughout the website while maintaining minimal disruption with artists’ work - increase connection with potential customer - mobile friendly