The Baby Shop is an online shop focused on introducing high quality, trustworthy premium brands of baby products from Europe. The baby product market is very mature and high demand in Hong Kong. Consumers are looking for more and more higher quality and innovative toys for their newborns. The Baby Shop wanted to build a standout brand image to distinguish from in the highly competitive baby product market.
Onion Creative committed to the UX/UI design role. The main focus would be to convey a look and feel for the brand requirement from client. Based on the provided logo and wireframes, we walked through the entire design process from Style Tile to eventually the final design mockup that client eventually adopted for the first version of their site.