The Background

Founded in 2017, ImSure aims to break this very barrier for consumers to effectively compare insurance products from various agents and insurance company, to educate the market to make conscious and educated choice.

The Challenge

Insurance products are by far one of the most complex “consumer” products. Unless you are a trained financial professional, you may not be able to completely understand the detail of the products, let alone to compare them effectively.

The Approach

To successfully engage user’s interest, we are tasked to create a brand new look to enhance the overall impression as well as to construct a more welcoming learning experience for ImSure’s users.

The Result

A fresh, engaging, unique interactive experience that captures audience attention yet projecting a fun, easy going impression along with bite size content for users to get to learn more about how insurance easily. Project owner was particularly impressed about the brand new visual identity and eventually adopted it quickly in their mobile platform as well.