THE BRIEF

WildChina is an award-winning luxury sustainable travel company, offering tailor-made tours from private to educational. Onion Creative were tasked with redesigning the website in order to better showcase the diverse tours of the company, and demonstrate its leading role as a pioneer in China Travel. 

THE CHALLENGE

Since WildChina provides a range of tours targeting different types of travelers, one of the challenges was to organize various information from trip details to travel advices aptly, to help users get the information they want effortlessly. More importantly, to turn online interest into action - plan their trips with WildChina.

THE APPROACH / SOLUTION

Onion Creative has taken the photo-driven approach by using magnificent photos as background, highlighting the stunning scenes of China in order to create an engaging website. To build up the impression of a professional China insider, the website has featured the seasoned team of WildChina company, including China hands and exceptional local guides who thrive on sharing their experiences.  

THE RESULT

The redesigned WildChina website is both appealing and informative, coupled with the easy-to-use journey finder feature, users can now find the perfect journey for themselves without any hassel.